The Hybrid Regional Marketer
Dorothy is a Regional Marketing Leader, a Growth Consultant, was based in Hong Kong overlooking APAC markets, and is now stationed in New Zealand. She founded a small growth agency to support SMEs, led APAC regional marketing and business initiatives for over a decade and had extensive Partnership and Marketing experience for 18+ years. Her focus areas are demand generation, growth hacking, field & partnership, recruitment marketing and digital innovation. She applies hybrid skill sets of Digital (e.g. Data, MarTech, CoE, Online Ads) and Classic (e.g. Brand Uniformity, Well Considered, Risk Management) Marketing to her projects. She is very ROI-focused and creates measurable goals to match target objectives.
As a Marketer, she has worked for clients like Credit Suisse, UBS, HSBC, Cartier, Coach, Vivienne Westwood, Amore Pacific, Peninsula Hotel, Hong Kong Jockey Club and more. Dorothy was invited by JobsDB (now acquired by Seek), former Asia's leading job board, as a marketing sector representative and panel advisor and columnist. She leads regional marketing teams to create leads, build engaging brands, grow teams, and boost campaign effectiveness and ROI for EPAM Systems, Faro Recruitment and Adecco. She was also a speaker for over 30 seminars and more than 20 press interviews regarding recruitment, market, and marketing.
Besides working on commercial projects, Dorothy is passionate about exploring the world, connecting with others at conferences and events, and staying up to date with the latest in MarTech. She is also dedicated to supporting local SMEs and contributing her time to eCommerce projects, branding, and awareness campaigns. Recently, she has ventured into user experience, striving to enhance how customers navigate marketing and sales funnels for optimal campaign effectiveness. Additionally, she focuses on improving message delivery in diverse environments through Translation and Interpretation, ensuring content is tailored for broad audiences.
When she is not creating a new campaign or a tech solution, Dorothy loves to go on a foodie photo tour, research new recipes, or travel to a new destination. Currently, she is a Paralympic NZ and Volunteer Wellington volunteer.
“Dorothy is a high-spirited MarComm expert. I was always impressed by her high level of entrepreneurship and ability to come through with excellence. She also has the talent to find the right way to motivate her peers and communicate with the top management. I enjoyed very much working with Dorothy, and her fun and positive personality adds to the experience.”
Joyce CheungSenior Partner, Merit Entrepreneur Limited. Former Managing Director of Adecco Hong Kong & Macau.
“Dorothy is a highly skilled, passionate Marketer with excellent people skills. Although we were part of a geographically diverse team, Dorothy managed to build up valuable relationships that overarched continents and led to successful company-wide projects. Her professionalism, hard work and market knowledge were the cornerstone of EPAM’s Employer Branding efforts in the APAC region. She always had a unique insight or added a different perspective to our conversations that helped the team to move things forward. I would heartily recommend her for any position out of the Marketing stack.”
Edina LovasHead of PLUR (People & Culture Team Lead), Swarm. Former Employer Branding Manager CEE, EPAM Systems.
