- Optimize and routinely audit sales and marketing funnels, working closely with the BD team to discover missing touch points, brand challenges and develop strategies to maximize demands.
Primary Focus
Demand Generation: Understand what Customers value
01
Growth Hacking: Boost business performance rapidly
- Conduct marketing sprints to develop product-market fit, user behavior, their needs. Establish Center of Excellence to identify best practices, knowledge base, improve processes and how the marketing, sales and operation team can create value for customers, which ultimately will convert into revenue.
02
Digital Innovation: Optimize results with Tech
- From establishing a new HRTech app for candidates, Performance data dashboard to developed an NFT campaign, automated O2O reward platforms or implementing new MarTech tools. An amateur web designer, UX designer and multimedia editor who enjoys trying out the latest technology and convert into real-life scenarios.
03
Events: The power of in-person Connections
- As a former GM of an events agency and has created many strategic events during her career – from brand building, client retention to candidate/ student attractions. Special skill set in tech: e.g. hackathon/ tech meetup and large-scale exhibition curation.
04
Engagement: Increase satisfaction In & Out
- Develop engagement strategies based on anti-FUD with calmness, clarity and confidence to build trust with the internal and external audience.
- Encourage team growth by developing meaningful content from Media training, CI refresh to Presentation short courses to staff. Conduct succession planning and develop holistic leaders within the marketing team.
05
Recruitment Marketing/ Employer Branding: Build Reputation
- Lead marketing department of renown recruitment group locally and regionally, generate candidates, engage with students, build employer brands etc to support business goals. Also, focus on TA marketing to boost the number of applicants and become an employer of choice.
06
Managing Budget: Achieve Best Returns
- A true believer that the marketing department is a revenue generator instead of a cost center, we analyze every budget spending to ensure efficiency & effectiveness. Realistic KPIs and ROI are set to meet stakeholder expectations.